For many people, choosing a logo for their training organization is a difficult, even dreaded step. The logo is an important symbol, it represents the organization, so we want to do it right. Vanessa Vasseur shares all her tips for creating an effective logo!
Our firm Diligence Consulting is mainly known for its Qualiopi support and its support for registering an RS/RNCP certification with France Compétences. But Diligence Consulting's missions do not stop there. Within our firm, we aim to support all players in professional training in their development, whatever their typology and whatever their stage of existence.
Well before tackling challenges like Qualiopi or becoming a certification body, the first step is to create your training organization. And yes, you may not have known it, but even if you are at the beginning of your adventure, we can probably help you!
When you create your training organization, there are key and symbolic moments that give momentum to your business. Among them, there is of course the regulatory part, in particular by requesting your Activity Declaration Number (NDA) from the Regional Directorate of Economy, Employment, Labor and Solidarity (DREETS). But there is also a whole part dedicated to giving visibility to your organization. You need to promote your training courses so that people register and you can boost your turnover. This involves in particular the choice of your logo which will allow you to print your brand image.
This is the path that our leader Sandrine Ouilibona took when she founded Diligence Consulting. Without being marketing professionals, choosing a logo is similar to project management. And we know how to do that! In this article, we share with you some recommendations from our experience. So that your logo is as effective as possible and as close as possible to your business and your values, here are, in our opinion, the main objectives to achieve.
Your logo should be as simple and readable as possible to be memorable.
If your training organization offers several training categories, you may have to select the one(s) you want to highlight the most, the one(s) that best represents your organization to avoid your logo becoming messy.
Within Diligence Consulting, for example, we noticed that the mention of our action categories (training – consulting – audit) was not very relevant because these words are written in very small print and are therefore not very readable. They give too much information about our logo. We are therefore considering removing this mention from our next logo.
Your logo must be meaningful
As with any commercial business, your training activity involves a meeting between supply and demand. You must choose a logo that symbolizes this match between the need for training and the way in which you meet this need. Your logo materializes your values and your convictions. It shows that your training offer is essential on the market.
By seriously considering this, you create solid foundations for the long-term development of your organization, particularly if you plan to make your training courses certified and benefit from new funding.
Your logo must be unique
And this is no small feat. It is out of the question for your logo to be too original because, in this case, it would be difficult to identify. It is about showing what the added value of your training organization is compared to the competition.
By telling you about our own experience in the field, the founder Sandrine Ouilibona initially opted for a fairly classic logo. And this is completely legitimate at the beginning of an entrepreneurial adventure. Today, we are ready to choose a brand new logo and dare to differentiate ourselves further because we have been in existence for 5 years and have proven ourselves on the market. So, no worries. Your logo is certainly important but is never completely fixed. It will evolve with you as you develop.
Your logo should be durable and timeless
And there you go, you're thinking, what is Vanessa telling us? She just told us that a logo is not definitive. And just below, she contradicts herself by saying that it must still last over time!
Again, it's all about balance. If you change your logo too regularly, you run the risk that the interns you're trying to attract won't find their way around it anymore. This could send a signal to your clients and partners that you're not very stable. On the other hand, changing your logo at key and strategic stages of your development, yes, that's absolutely right.
Your logo must be usable and adaptable
The logo is inseparable from the graphic charter. You are probably not going to choose a red logo if, at the same time, your website does not display this color anywhere. You are also not going to opt for a shape or color that is too far removed from your core business, depending on whether you offer management training, software training or you are a skills assessment center.
In addition, I think it is important to note that your logo appears on all of your documents. It is not limited to a poster at the entrance to your training center or to the cover page of your website and your profile on social networks. It is integrated into all of your procedures and official documents (quotes, invoices, training catalogs, etc.). In addition, setting up quality processes from the start will be very useful if you subsequently wish to obtain your Qualiopi certification.
And there you have it, with all this you have what it takes to choose a logo a little more serenely! If you need advice to create your training organization in optimal conditions, you can contact us!