Corporate strategy 2025: how to surf an unstable economic market?

That’s it, the door to 2024 has closed and a new one has opened, that of 2025. This is traditionally the month when we exchange our best wishes, not only with our nearest and dearest, but also with all our professional partners: colleagues, customers, trainees, trainers and so on. It’s the time when we all wish each other a bright and serene year, a year of success and promising projects! And there’s nothing better than an effective corporate strategy!

And yet, this year, in the vocational training market as in all sectors, the new page to be written is truly white, very white. Never has a year begun with so many shadows. Never have companies been faced with so much uncertainty, with no real idea of where to go, what decisions to make or what direction to follow.

Corporate strategy 2025: riding a wave - a snapshot of how OFs feel at the start of the year

In this article, I’m not going to go into the details of what you probably already know. I’m not going to be a media spokesman, and I’m certainly not going to be a political spokesman. Unless you live on another planet, it’s almost impossible for you to miss the governmental moves at the end of 2024 and the consequences for pro training budgets and funding, at least for the beginning of 2025.

Everyone is expecting new reforms, new demands and a reduction in budget envelopes, but when, how and to what extent? Questions and speculations abound.

In this article, I’d like to share with you 3 tips for managing your business in the best possible conditions. Whether you’re a training organization or not, these tips apply to every business strategy!


Corporate strategy: Tip 1

Corporate strategy 2025 : The stronger your boat, the better it can withstand waves and storms!

To do this, make sure you maintain and consolidate your mattress, the heart and DNA of your business. A mattress that’s firm enough, but soft enough too. I think you get the picture. You can have great ideas, engaging and promising projects, but, as in a house, if you don’t have the foundations, if you don’t have the floor, the walls will eventually collapse. And if your foundations are there, but they’re closely tied to a partner, a device outside your company on which you’re dependent, then beware, your ground may turn out to be more friable than you think.

To get the year off to a good start, it may be a good idea to check your company’s strategic positioning. To do this, it’s advisable to call in an external consultancy firm, which won’t sell you a service directly, but will simply offer you a diagnosis, an audit of where you are in relation to the road you’ve already travelled. If everything is in place, then fine, you’re reassured and ready to take on any challenges that come your way, and seize any opportunities for growth.

If it’s advisable, or even necessary, to readjust your positioning and therefore your business strategy, then we’ll offer you a support service, totally customized to your situation.


Corporate strategy: consulting 2

Spring clean in winter!

When there are doubts about financing or government aid, or when the economic outlook is not encouraging, this does not mean that your company should stop investing. What it should avoid is putting itself at risk.

Nonetheless, it’s in your interest to be vigilant about your expenses, and why not limit or even eliminate certain costs. For example, some subscriptions may have been maintained out of habit, but are no longer relevant. In this case, it’s time to clean up your budget by scrutinizing your balance sheets.

But don’t forget Tip No. 1. Time is money. And often, if a company doesn’t take stock of its unnecessary expenses, it’s simply because it doesn’t have the time to do so. And rightly so. After all, the company’s primary mission is to concentrate on its core business and keep the company going.

In your company premises, in your teams’ offices, in your meeting and/or training rooms, you call on a cleaning company to do the housework. We all agree that every employee needs to work in a clean space, and every trainee also needs a clean space in which to train. So why not outsource all other cleaning?

Cleaning up expenses, but also cleaning up your working documents. Files in the right place save an incredible amount of time, and make a company more efficient. To grow stronger and move forward, a company doesn’t always have to aim for the moon, or dream of some certification or partnership. Sometimes, it’s a matter of implementing very simple, very concrete actions.


Corporate strategy: Tip 3

Opt for a reasoned and sustainable watch!

Every company needs to keep abreast of the latest legal and regulatory developments, as well as the latest market trends. So much so, in fact, that monitoring is one of the Qualiopi indicators for training organizations. This doesn’t mean that your company has to go fishing for information. What you need isreliable information to keep you one step ahead.

And when government announcements are unclear, the door is open to all sorts of interpretations and suppositions. What’s more, information sharing has become a major marketing medium, at a time when artificial intelligence and tools like ChatGPT allow you to generate an article with just a few clicks.

You can visit official websites, such as Légifrance, if you need to find an article of law or a decree, or INSEE for statistics. In all cases, remember to check the source of the information you have gathered.

But, above all, at Diligence Consulting, we can’t recommend enough that you surround yourself with a network of trusted experts to share information that will help your business grow. Exchanging with peers and linking up with other players in your market will enable you to nurture a win-win virtuous circle. And when change is afoot, you’ll be the first to know, even if no announcement has yet been made!


Would you like to start 2025 on the right foot and gain a clearer picture of your business strategy? Contact us to arrange a telephone or video meeting!

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