Today’s markets are constantly evolving, and companies have to adapt to trends, expectations and customer requirements, as well as regulations. A clear, objective vision is essential to avoid becoming overwhelmed and jeopardizing growth and profitability. And that’s exactly what a 360° strategic audit is for: an in-depth analysis of all aspects of the company to identify priority areas and opportunities for improvement. In today’s fast-changing world, this is no longer a luxury reserved for large companies, but an essential step in any company’s strategy.
What is a 360° Strategic Audit?
In fact, a 360° strategic audit is a comprehensive evaluation of all aspects of the company:
- Corporate strategy (vision, positioning, growth objectives)
- Financial management (profitability, business model)
- Internal processes (productivity, digitalization, risk management)
- Marketing (positioning and differentiation, customer experience, communication)
- Human resources (management, employee well-being)
- Compliance (respect for applicable regulations)
By analyzing all these points, the 360° strategic audit gives managers a real insight into their company’s strengths, weaknesses and strategic opportunities.
Key tools and methods for in-depth analysis.
Tools and methods include :
- SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, for a clear vision of the issues at stake
- KPI analysis, to understand the facts and figures, and base your decisions on accurate data
- Surveys and interviews with employees and customers alike, to gather direct feedback and gain an overall view of services.
- Regulatory audit, to check that the company complies not only with current regulations, but also with any labels and certifications it may hold.
Of course, a central dashboard is also essential, to monitor the analysis of all aspects and make strategic decisions.
The benefits of a 360° strategic audit for managers
In addition to enabling the company to renew its strategy, the 360° strategic audit offers the manager a number of advantages:
- save considerable time by avoiding the need to make decisions blindly or without long-term follow-up;
- better prioritization ;
- a clear vision, with a strategic and differentiating positioning ;
- the opportunity to anticipate risks before they become major problems.
The aim of the audit is to relieve the manager of some of his mental burden, by giving him the keys to making the right decisions in the short, medium and long term!
Results that go beyond the strategic vision
The aftermath of the 360° strategic audit is also essential. Of course, you need to implement the strategies you’ve set out, and keep a close eye on the indicators you’ve chosen to stay one step ahead. The aim of the audit is to ensure the long-term viability of the business, with well-considered choices and the necessary tools to adjust them along the way.
Generally speaking, a strategic audit improves a company’s profitability, but also its employees’ well-being, because it’s essential for them too to understand where we’re going and why!
A 360° strategic audit is much more than a diagnosis. Today, it’s an essential step in a company’s development, enabling it to anticipate the future, remain competitive and secure its future. By taking a step back from all aspects, managers can effectively manage their business and maximize their chances of success.
🔎 Would you like to give your company a new lease of life? Contact us today to carry out a 360° strategic audit and reveal your organization’s full potential!
